![]() ![]() In the summer of 2002, CinemaScore reported that the season had the biggest collective grade since 1995. Louis, Dallas, Atlanta, Tampa, Phoenix, and Coral Springs. For each film, employees polled 400–500 moviegoers in three of CinemaScore's 15 sites, which included the cities Las Vegas, Los Angeles, San Diego, Denver, Milwaukee, St. ![]() In 1999, CinemaScore was rating approximately 140 films a year, including 98–99% of major studio releases. ![]() CinemaScore's expansion to the Internet included a weekly email subscription for cinephiles to keep up with reports of audience reactions. Prior to the launch, CinemaScore results had been published in Las Vegas Review-Journal and Reno Gazette-Journal. The website included a database of nearly 2,000 feature films and the audiences' reactions to them. Brad Peppard was president of CinemaScore Online from 1999 to 2002. A website was launched by CinemaScore in 1999, after three years' delay in which the president sought sponsorship from magazines and video companies. After 20th Century Fox approached the company in 1989, it began selling the data to studios instead. ĬinemaScore at first reported its findings to consumers, including a newspaper column and a radio show. A C-grade film for the year was Body of Evidence. Films graded with a B included Sommersby and Untamed Heart. In 1993, films that were graded with an A included Scent of a Woman, A Few Good Men and Falling Down. But as (moviegoers) do it more and more, they get to be stronger critics". I think people come wanting the entertainment. ĬinemaScore pollster Dede Gilmore reported the trend in 1993, "Most movies get easily a B-plus. CinemaScore also conducts surveys to determine audience interest in renting films on video, breaking the demographic down by age and sex and passing along information to video companies such as Fox Video Corporation. Its results are published in Entertainment Weekly. The company conducts surveys to audiences who have seen a film in theaters, asking them to rate the film and specifying what drew them to the film. A Yom Kippur donation card with tabs inspired the survey cards given to audience members. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data.Įd Mintz founded CinemaScore in 1979 after disliking The Cheap Detective despite being a fan of Neil Simon, and hearing another disappointed attendee wanting to hear the opinions of ordinary people instead of critics. CinemaScore is a market research firm based in Las Vegas. ![]()
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